Ignite
/ĭg-nīt′/
to cause to burn; to set fire to; to arouse the passions of.
To ignite is to start something new and bright, and that’s exactly what we do. We bring a fresh spark to your brand, backed by decades of industry experience and a team of experts who love what they do. Think of us as the match that makes your business burn brighter.
Who we work with
Our clients are purpose-led founders who know their work matters and are ready to show the world why. They’re business coaches and nonprofit founders, doctors, lawyers and creatives, and every single one of them believes that how you show up matters just as much as what you do. They lead with heart, they have something to say, and they’re done blending in.
If that sounds like you, you’re in the right place.


How we work
Every project starts with a real conversation about your story, your voice, and where you want to go. A lot of us come from editorial backgrounds, so we can’t help but dig for the good stuff. From there, we build the messaging, website, and content strategy that make it impossible for the right clients to walk past you. We’re a small team of women, which means that every client gets our full attention (and a lot of our heart).
Meet Maura!
Maura Walters spent a decade in national media at New York Magazine, Harper’s Bazaar, and Condé Nast Traveler, and some of her favorite stories to tell were about founders and entrepreneurs: the risk-takers and dreamers building something from scratch. The more of them she interviewed, the more she wanted to help, in a bigger way than one article ever could. So in 2020, she launched Ignite Studio to do exactly that.
Today she leads a team of strategists, writers, designers, and marketers who work with everyone from solo founders to established brands, helping them get clear on what makes them different, tell better stories, and show up in front of the people who need to see them.
Every week on Substack, Maura writes about what it really looks like to build a business and a life you love: the lessons, decisions, mistakes, boundaries, and occasional plot twists that come with working for yourself. She also mentors a small group of female entrepreneurs one-on-one, helping them build businesses that are profitable, sustainable, and designed around the lives they want to live.

Our team
The strategists, writers, designers and marketers behind every Ignite project.




