Truist is a Charlotte-based bank serving clients in several high-growth markets in the country. The bank truly embraces small-town values while employing people all over the globe. Since the work structure is largely remote, leaders wanted a communications plan that made employees feel connected to one another, and emphasized health and wellness in addition to business information. 

Business Goals

• Develop a communications plan the Truist C-Suite is aligned with. 

• Create an internal communications strategy that not only keeps Truist employees informed, but also emphasizes their well-being.

• Motivate Truist employees with a speaker series to educate them on other departments and exciting company developments. 

• Show that Truist values employee well-being with meditation, yoga and mindfulness videos. 

• Share company updates via virtual town halls to foster dialogue among employees. 

Approach

• Multiple research rounds over six weeks. 

• Survey employees about topics they’d like to hear about most. 

• Conduct focus groups about how communications could be improved. 

• Test 20 different email subject lines and videos for open and click-thru rates.  

• Identify interview subjects, present relevant well-being topics to C-Suite, draft scripts, and develop a communications rollout. 

• Develop a new internal communications strategy based on research findings. 

Outcome

• Five well-being areas for Truist to pursue in its internal communications.

• Weekly company-wide emails that share upcoming events for employees to participate in. 

• Monthly Town Hall meetings that all employees are invited to attend. 

• Two ongoing video series (one for speakers, one focused on wellbeing)