Brand & Website
All Girls’ Prep
A brand, and a website of its own, for the only all-girls-focused SAT and ACT prep company.
The brief
All Girls’ Prep is the only all-girls-focused SAT and ACT prep company, run by Megan and Diana, two women who care a ridiculous amount about seeing girls succeed. They help girls raise their scores, and along the way they help them start seeing themselves as capable, confident learners. AGP is the sister program to College Planning Partnerships, which has helped Connecticut families for more than twenty years. It had a mission families loved and a team students adored, but no home of its own online.
ENGAGEMENT
Brand + Website
YEAR
2026
SERVICES
Brand Identity · Website Design & Build · Copywriting · Systems & Integrations
INDUSTRY
Education · Test Prep
The results
AGP launched with a brand that finally looks like the program families already love, and a website that does the heavy lifting, from registration to a course list that updates itself every morning.
1st
Website AGP has ever had of its own
2
Sister sites launched together
Daily
Course updates from Wise, automatically
The challenge
Before this project, allgirlsprep.com simply redirected to the College Planning Partnerships website. AGP shared a site, a server and a story with its sister program, so families looking for something made for their daughters landed somewhere that wasn’t.
Behind the scenes, both programs were running on an aging WordPress setup, and course listings, tutor pages and registration all lived in different places.
Our approach
We began where we always do: with their why. We dug into how Megan and Diana met, what drives them and why this work matters so much to them, and once we had that, everything else fell into place.
We treated AGP as a brand in its own right. That meant a visual identity with warmth and personality, copy that says out loud what makes AGP different (relationships first, always) and a site built so the people running it don’t have to maintain it by hand.
We rebuilt College Planning Partnerships alongside it, so the two sister programs finally feel like family without looking like twins.
What we built
A brand identity for AGP, from the logo and color palette to patterns and type. The little caret in “AGP” is a nod to mathematics, and it shows up subtly in the background of every page
A new website: Our Story, Tutors, Programs, Partners, Results and FAQs
Programs pages with clear pricing and a clear path to registration
Refreshed partnership tiers, so schools and organizations can see exactly how to work with them
A Results page that leads with real scores and real families’ words
Tutor profiles that show who students will actually be working with
A daily sync that pulls published courses, prices and tutors from Wise and republishes the site on its own
A new contact form, accessibility checks on every page and a gentle motion system
Domain moves for allgirlsprep.com and allgirlsprep.org, plus a full migration off the old WordPress server for College Planning Partnerships
Photos and screenshots: allgirlsprep.com.
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