Social & Events
National Test Prep Association
A multiplatform campaign that made NTPA’s annual conference the most attended in its history.
The brief
Sometimes a client comes to us with one very specific goal. The National Test Prep Association of America wanted to pack the house at their annual in-person conference in Chicago.
ENGAGEMENT
Event Campaign
YEAR
2026
SERVICES
Campaign Strategy · Social Media · Newsletter · Video
INDUSTRY
Education · Professional Association
The results
The result was the most attended event in NTPA’s history. Awareness is everything: you can have the best event in the world, and if people don’t know about it, they can’t show up for it.
Record
The most attended conference in NTPA’s history
3
Channels: LinkedIn, Instagram and the newsletter
3 days
Of planned outings, activities and content
The challenge
A great conference doesn’t fill itself. NTPA needed test prep professionals from all over to know about the event, and to feel like it was worth the trip to Chicago.
And they wanted more than one good year. The event itself had to set up future conferences to be just as successful.
Our approach
We built a multiplatform campaign to promote the event across LinkedIn, Instagram and NTPA’s newsletter.
Then we planned for the event itself: dreaming up fun outings and activities for the three days, spotlighting the keynote speakers and getting them to share the event with their own audiences, and planning a shot-by-shot video campaign to capture the whole thing.
What we built
A multiplatform campaign across LinkedIn, Instagram and the NTPA newsletter
Speaker spotlights that keynotes shared with their own audiences
Outings and activities for all three days, before and after the sessions
A shot-by-shot video campaign plan to capture the conference
Cover photo: National Test Prep Association. Social graphics from the conference campaign.
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