Internal Communications
Truist
Helping a remote team feel like one company again.
The brief
Truist is a Charlotte-based bank with small-town values and a team spread across the globe. With most of that team working remotely, leaders wanted communications that made employees feel connected to each other, and that cared about their wellbeing as much as the business news.
ENGAGEMENT
Communications Strategy
SERVICES
Employee Research · Internal Communications · Video
INDUSTRY
Financial Services
The results
Truist came away with a communications rhythm employees could count on, and a clear signal that leadership cared about the people behind the work.
6 weeks
Of employee research
20
Subject lines and videos tested
5
Wellbeing focus areas
2
Ongoing video series
The challenge
Remote work had made the company feel bigger and quieter. Employees were getting updates, not connection, and leadership needed a plan the whole C-suite could get behind.
Our approach
We spent six weeks listening before we wrote anything: employee surveys, focus groups about what was and wasn’t working, and tests of 20 different email subject lines and videos to see what people actually opened and clicked. Then we built the strategy around what we heard.
What we built
Five wellbeing areas to anchor internal communications
Weekly company-wide emails about upcoming events
Monthly town halls open to every employee
Two ongoing video series: one with speakers from across the company, one focused on wellbeing, with meditation, yoga and mindfulness
Scripts, interview subjects and a full rollout plan, aligned with the C-suite
Have a project like this in mind?
Let’s talk about what your business needs right now.